The Elements of a Good Advertisement


Advertisements are around every corner us. Whether we're watching television, driving down the freeway, flipping by way of a magazine, or playing the radio, we are bombarded on every side by messages trying to get us to buy products or services. And although there have been countless debates over regardless of whether advertising is effective and whether or not this really does influence website visitors to purchase products, the fact is many companies will spend billions of dollars on a single advertisement hoping that it will increase their profits.

Good advertisements hold the power to make people stop and get sucked in. You have to have been living in the cage not to notice the success of Geico's caveman series or the iPod's silhouette series of commercials and advertisements. And thus of those advertisements, sales increased significantly for those two companies.

Advertising creates understanding the product and can convey messages, attitudes, and emotions to entice and intrigue audiences. At the very least those are the desired effects of an advertisement. Needless to say, some advertisements fail miserably in their purpose.


So, what makes the difference between a successful advertisement as well as an unsuccessful one? It's all in the design. Typically, larger organizations produce more potent advertisements, while newer and smaller companies are the ones that produce the duds. This is largely because bigger organizations have the funds to hire professionals while smaller companies do not.

The advantage of hiring an in-house advertising developer or hiring an advertising agency is you get the skills of people who have been trained in creating effective advertisements. Many have spent a long time going to school, studying past effective advertisements, considering elements of design, and learning to create their own effective promotional initiatives.

Learning how to create effective advertisements doesn't occur overnight, but there are a few simple rules that numerous workers for professional advertising agencies follow to make effective advertisements which will appeal to audiences and hopefully increase the company's revenue. The next paragraphs list several advertising principles that companies and advertisers follow when coming up with their own advertising campaigns.

Maybe the most important quality of your advertisement is its uniqueness. Within a world where people often see numerous advertisements a day, a commercial must be unique and various in order to capture audiences' attention. Returning to the iPod example, the one block of color having an image of a black silhouette was extremely powerful at the time because it was unlike other things around it. The simplicity of the advertisement separated itself against posters and billboards that had busier images plus more text. Also, the usage of bright, bold colors made people stop and look the image. Even though the advertisement had little text about it, people got the message that this product was new, fun, and bold.

Needless to say, there are a variety of ways to create your advertisement stand out. Look around your area and write down descriptions of advertisements the thing is that. What are the trends? Could they be text heavy? Would they use similar colors? What types of images are on the advertisements? Once you start noticing trends, try to think of ways your advertisement may go against those trends and turn into something different--something that will make people stop and search.

One word of caution: Once you've made people stop and look at your advertisement, they need to be able to understand what you're selling. Maybe you have the most eye-catching image on your own advertisement, but if it's totally unrelated to your services or products, then viewers won't determine what you want them to buy. So, make certain that when you are selecting your images and text on your advertisement, people will know very well what you're trying to sell.

A well-designed advertisement will likely communicate well to audiences. As a way to figure out how to make your advertisement effective, you have to identify your audience. Who're you trying to target? Teenagers? The aged? Business people? Parents? There are a variety of different audiences, along with the more specifically you can identify the audience for your product, the higher chance you have of designing an advert that will effectively influence your audience.

For instance, if your audience contains young teenage girls, you may choose to use bright and bold colors, nevertheless for business people you may want to create an advert that uses more professional blues and blacks (along with be afraid to be a little bolder if you are trying to stand out).

The secret is to think of the general traits of your specific audience and try to reflect those traits inside your advertisement. What do they value? So what can they fear? What motivates them? Once you've answered those questions, it must be easier to come up with a few solid concepts for an advertising campaign.

When you've developed some ideas for an eye-catching advertisement and identified the way you want to communicate with your specific audience, good quality, solid design principles need to come into play. The advertisement should be legible. Viewers shouldn't need to work to get that which you are trying to say. The advertisement needs balance. One side shouldn't feel heavier compared to other. The advertisement also needs to make good use of contrast, repetition, color, and pattern. When these elements of design are implemented well into a billboard, the result is a fabulous ad that will appeal aesthetically to viewers.

The above is just a brief summary of what advertisers have to think about when designing an ad. You can see why many people find it helpful to hire a promotional agency to help them develop ideas that will create effective advertisements. And if you're looking for a Seattle or a Miami advertising agency, you shouldn't have a problem finding a company in your area to help you produce the perfect advertisement campaign on your company.